Capitalize on strong emotional engagement
Marketing campaigns that aim to get customers to book or buy tickets are inherently more engaging than product adverts due to the subject matter. Sports, music & theatre event ads along with film trailers trigger a valuable emotional reaction that can be instantly acted upon with in-advert ticketing.
Minimize the commitment burden with seamless bookings
Unlike buying a product, booking a ticket means blocking out time, considering logistics, and sometimes consulting others. A speedy 3-4 click checkout process works to overcome common barriers while allowing the customer to revel in the excitement of the future event.
Leverage high-quality video assets
Premier film trailers for the latest releases and video ads promoting a chart toppers’ world tour can become that much more effective when supported by Playrcart’s platform. High definition interactive elements that prompt in-ad booking increase engagement as well as ROI.