Case Study

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Playrcart drives greater ROI from mid-funnel, outstream video campaigns via programmatic channels for global automotive manufacturer

We saw amazing results and such a clean rich source of leads” - Client

Statistic

22% of lead form engagers made a conversion!

Problem

Over the past 5 years, the multinational auto manufacturer has been increasing its spend on video dramatically. Using the highly engaging digital format to excite, engage and educate their audiences at scale across various channels in the mid to upper marketing funnel. As investment grew in this format, the brand needed to accurately measure leads, capture customers interest and increase marketing ROI.

Solution

Playrcart proposed, built and developed a fully transactional ad creative that enabled the brand to capture customer consented data during the moment of intent and inspiration. Using Playrcart’s proprietary technology, it converted the existing media creative so that it could deliver an instant conversion directly within the ad-unit, using an HTML5 overlay.

Results

This execution enabled online users to view the video content, engage with the brand and seamlessly share contact details without the need to be redirected to the auto manufacturers website. True, frictionless lead generation, delivered via open web video ad units within seconds.