Case Study

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Playrcart reduces online friction from consumers buying journey for leading beauty brand without a DTC offering

We saw 12% of customers who engaged, purchased the product within the ad via the Playrcart technology, a solution we believe is the future of digital advertising.” - Client

Statistic

12% of checkout funnel engagers made a conversion!

Problem

Typically CPG brands have relied on third party retailers to grow sales and serve their customers. As the digital landscape continues to grow and become increasingly competitive, the beauty brand wanted to solidify their position as market leaders, reduce friction in their purchase funnels, and sell more products whilst gaining deeper insight into their customers’ behaviours and retailer preferences.

Solution

Playrcart leveraged their existing fulfilment channel API and built transactional ad units for the global beauty brand, enabling frictionless commerce to be delivered at scale. The brand was able to sell their skincare product directly within video ad placements, served via a publication network. The video ad creative was delivered via an interactive VAST Tag solution, enabling the user to checkout from the ad via a retailer checkout.

Results

Playrcart provided a global technology opportunity that gave the beauty brand a significant competitive advantage, strengthening their position as a market leader in the digital ad space whilst enabling their customers to transact seamlessly at the moment of inspiration.