“Playrcart’s solution allowed Hyundai to transform user experiences and generate conversions within an upper funnel format. This allowed us to surpass lead generation targets, within contextually relevant environments.” - Head of Brand Communications, Hyundai Motor UK
Problem
With a growing demand in Europe for electric vehicles, Hyundai UK has an ambitious objective to increase market share in the coming years. The brand is heavily investing into innovative technologies for customer acquisition across digital channels and focusing on its first party data strategy.
Solution
Hyundai UK’s digital marketing team collaborated with Playrcart, data technology platform, and GumGum, contextual digital advertising company, to deliver fully transactional desktop skins. This allowed users to book a test drive for two electric models from directly within the advert unit in three simple steps.
Results
Playrcart’s integration with Driftrock, lead validation software, allowed Hyundai to obtain high quality lead directly into their CRM. Playrcart’s dashboard showed a clear view of the media performance and user drop-off to enable real-time campaign optimisation. Hyundai is leading innovation within the automotive industry and leveraging data through technological partnerships.
