Dec 6 2022

UK Data Technology Company Playrcart appoints new Managing Director, Dominic Perkins and Non-Executive Director, Abeed Janmohamed

Press Release: December 6 2022

UK data technology company Playrcart has strengthened its management team, appointing a new Managing Director, and Non-Executive Director.

Dominic Perkins joins from Sovrn - the publisher technology platform, where he was Managing Director. With a vast amount of experience in programmatic sales, data and commerce digital strategy, also gained during a previous tenure at Immediate Media, Perkins comes with a great deal of understanding of how brands’ programmatic and ecommerce strategies interlink using first-party data to inform decision-making and targeting.

Managing a growing team of 19 out of the firm’s London headquarters, Perkins says of his appointment:

“Developing and implementing new technology solutions and building teams have been a huge part of my digital career. I'm excited to be using my learnings of working with and for technology partners to help develop Playrcart's revolutionary solution which enables brands and retail partners to create seamless transactable experiences and help them drive increased revenues.”

In addition to Perkins, Abeed Janmohamed joins as Non-Executive Director having advised the business on their growth plan and business model. Abeed comes to Playrcart with over twenty years of experience in the Martech sector. He has spent most of his career in scale up and high growth businesses across the technology and data landscape in Europe and the US, with broad experience in M&A, investment and growth strategy, and revenue strategy. Janmohamed has worked with a number of technology businesses on their digital transformation, and has a passion for scaling businesses and building strong value systems for growth. He is a Founding Partner at Volando Global, a growth advisory business for start ups and scale-ups.

Abeed will work alongside Playrcart Executive Chairman Peter Scott to oversee the strategic growth and direction of the data technology company.

Playrcart’s Executive Chairman Peter Scott said: "We're thrilled to have Dom join Playrcart to lead and grow our business. Dom's incredibly strong knowledge and experience will be vital as we continue our ambitious international growth plans and expand our product offering with retailer networks, partners and publishers. On behalf of the board, I’m also delighted to welcome Abeed to Playrcart. He has been a massive asset already, bringing strategic guidance and resource efficiencies. We look forward to working closely together to create long term sustainable value for our shareholders and wider stakeholders.”

About Playrcart

Playrcart is a real-time technology and data platform that makes all marketing touchpoints transactional. The platform dramatically simplifies the user journey to any transaction, and delivers valuable first-party data to brand and retail partners. Brands that use Playrcart’s technology see online friction reduced by 75% on average, increased customer engagement, and an improvement in return on advertising spend (ROAS).

Recent accolades include being a Winner of the Performance Marketing Awards 2022 for Best Programmatic Campaign in partnership with Vodafone and GumGum, being a Finalist for The Drum Awards Digital Advertising 2022 and successfully pitching AB InBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021.

In 2021, Playrcart was named Winner of Reimagining Fundraising - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more. In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.

Media contact:

Julie Thompson Dredge | | 07889 123145

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