Sep 7 2022

Playrcart partners with Rex Brown to bring transactional advertising and e-commerce services to leading global consumer brands

The partnership allows Rex Brown’s brands to access Playrcart’s next-gen advertising technology to boost sales conversions, capture first party data and improve online user experience.

London, UK, 7 September 2022; Playrcart (, the pioneering AdTech company that makes any digital advertising asset instantly transactional, has today announced that it is partnering with Rex Brown, e-commerce specialist whose international portfolio includes some of the world’s top brands, including P&G, Nestle and Mattel - to bring the power of transactional advertising to its customers.

Playrcart offers an in-advert checkout process enabling brands to optimise digital transactions, using proprietary technology that reduces the online buyer journey down to minimal steps. London-based Rex Brown provides end-to-end B2B and B2C e-commerce services, covering sourcing, branding and distribution across EMEA with expansion into APAC.

According to eMarketer, this year global ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales.

Playrcart Founder Glen Dormieux said: “Our strategic partnership with Rex Brown is an exciting progression for Playrcart, which is heralding a new era of advertising. With Rex Brown’s agile fulfilment capabilities and our transactional technology, e-commerce brands can efficiently maximise return on advertising spend and significantly improve the online user experience.”

Through this collaboration, Rex Brown can offer direct integration of Playrcart’s software to their clients and offer customers a seamless checkout process with the innovative technology. In addition, brands capture first party, customer consented data and behavioural data.

Rex Brown Group Director Ash Kandhari said: “We are excited to announce this partnership because Playrcart is a true technology pioneer, and we are very glad to be one of the first companies in our space to join up with this revolutionary solution which is changing the face of online retail and advertising.”



About Playrcart

Playrcart is a leader in advertising technology innovation with a pioneering solution enabling brands to make any digital creative asset instantly transactional within the ad unit, social or live stream format. Its transactional ad format maintains the engagement experience derived from compelling content, while enabling a clear call to action, be that a purchase, booking, enquiry or donation. Brands that use Playrcart’s technology see online friction reduced by 75% on average and an improvement in return on ad spend (ROAS).

In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.

In 2021, was named Winner of Reimagining Fundraising - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more.

Other accolades include successfully pitching ABInBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021.

Media contact:

Julie Thompson Dredge | | 07889 123145

About Rex Brown

Rex Brown is the UK’s & Europe’s premier strategic selling partner that delivers a full best in class end to end service, trusted by many of the world’s largest household brands, SME’s & digital transformation teams to deliver quality in every department. Rex Brown offer a tailor-made service that drives sales, awareness, increases revenue, and grows market share across a wide range of digital markets while guaranteeing to protect your brand at all times.

When you work with Rex Brown, you work with some of the best creative, strategic, and operational minds in the industry. In collaboration with many of the world’s leading consumer goods companies and a finger on the pulse of the latest, industry-leading tech, we offer agile, end-to-end solutions that take care of all the heavy lifting while you retain total control and oversight from start to finish.

Want to make your adverts transactional and increase conversions?

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