May 18 2022

Playrcart and Driftrock partner to bring cutting edge advertising and data capture technology to data-driven brands

The partnership allows brands to combine Playrcart’s next-gen advertising solutions with Driftrock’s lead management technology to increase lead conversion rates and conversions from display advertising.

London, UK, 18 May 2022; Playrcart (, the company that makes any digital creative asset instantly transactional, today announced its partnership with Driftrock to bring the power of transactional advertising to its clients, which include automotive, education, financial services, consumer packaged goods and other data-driven industries.

Through the integration partnership, Driftrock and Playrcart customers can experience the pioneering solution to increase lead conversion rates with in-advert customer consented data capture. By joining forces of advanced lead generation and optimised checkout journeys Driftrock and Playrcart are now poised to deliver an innovative solution that significantly reduces friction in the online user journey to capture leads within the ad unit, social or live stream format, enabling the process to be complete in seconds with cached data.

Playrcart offers an in-advert purchase process enabling brands to optimise digital transactions, using proprietary technology that reduces the online buyer journey down to minimal clicks to checkout or share their details with brands. Allying this with the lead generation software developed by Driftrock creates a cutting edge data capture solution that makes the process painless for end-consumers. This is particularly helpful for brands focusing on first-party data strategies and on delivering seamless online user experiences.

By leveraging Driftrock’s lead management software, brands and advertisers can now capture customer details with full consent and track leads through to purchase to optimise performance. Driftrock’s software can cleanse, validate, and standardise data before it reaches the brands’ CRM ensuring the highest level of data quality and privacy controls.

Glen Dormieux, Founder of Playrcart says, “We are delighted to be announcing our exciting new partnership with Driftrock. Driftrock's suite of lead generation tools simplify the process of bringing business in, and Playrcart's technology converts leads so together we are a powerful combination for marketeers in the automotive industry and beyond who want to see more conversions from advertising as a channel.’

Driftrock CEO, Matt Wheeler, said: “We are excited to continue our mission to help brands develop 1-2-1 connections with their customers in all the places they spend time by adding Playrcart display to the Driftrock lead capture library. The stunning Playrcart in-ad transactional experiences offer consumers a delightful experience, and brands see better results in their marketing campaigns.”


About Playrcart

Playrcart is a leader in advertising technology innovation with a pioneering solution enabling brands to make any digital creative asset instantly transactional within the ad unit, social or live stream format. Its transactional ad format maintains the engagement experience derived from compelling content, while enabling a clear call to action, be that a purchase, booking, enquiry or donation. Brands that use Playrcart’s technology see online friction reduced by 75% on average and an improvement in return on ad spend (ROAS).

In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.

In 2021, was named Winner of Reimagining Fundraising - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more.

Other accolades include successfully pitching ABInBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021.

Media contact:

Julie Thompson Dredge | | 07889 123145

About Driftrock

Founded in 2014, Driftrock’s people-based technology helps brands like BMW and BT capture, track and convert more leads.

Consumers demand authentic relationships with the brands they love, in all the places they hang out. This is only possible with the smarter use of data, offering consumers delightful experiences to connect 1-2-1 with brands in a privacy safe way. When you do this, brands also benefit from better results.

Driftrock’s data-driven customers typically see a 3X increase in lead volumes, increased efficiency and higher conversion rates from their data capture campaigns.

Want to make your adverts transactional and increase conversions?

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