Playrcart Granted First US Patent for In-Video & Rich Media Advertising Transactions

Transactional Operating System (OS) Available for Brands and Retail Partners

February 28, 2023. NEW YORK.

Playrcart, a real-time technology and data platform that makes any marketing touchpoint transactional, today announced it has been granted a patent by the United States Patent and Trademark Office (USPTO) for its innovative transactional ad technology. The company’s patented technology allows users to complete any transaction directly within a video or rich media advertisement through an optimized checkout flow, without ever leaving the ad or publisher environment.

Users can instantly transact from inside an ad unit in four steps with no redirections, or in one-step using Apple Pay or Google Pay. It dramatically simplifies the online journey for a purchase, donation, booking, or any other call-to-action. For brands and retail partners, it provides first-party data collection, and gives full visibility of media performance with a holistic view of the user journey.

The pioneering solution uses APIs to seamlessly connect to existing platforms and offers the additional benefits of real-time analytics for campaign optimization, within a centralized dashboard.

Glen Dormieux, Founder and Inventor of Playrcart said “Consumers want meaningful connections and memorable experiences with brands. With Playrcart, brands can create interactive experiences that delight consumers and drive instant action right at the moment of intent. Combine high engagement from video and rich media, with a frictionless journey, and the results are extremely powerful. This US patent is a testament to the vision I had many years ago as a marketer in the film industry; to empower users with truly frictionless journeys.”

Dom Perkins, Managing Director at Playrcart said “Playrcart’s technology is revolutionary for commerce. Brands can significantly improve the user experience, capture customer consented first-party intent data, and access rich insights to gain a better understanding of consumers. We’re thrilled with this news and excited to keep driving innovation and improving marketing effectiveness.”

Leading global brands across the automotive, beauty, telco, CPG, entertainment, and charity sectors, have implemented Playrcart’s technology in collaboration with AdTech, networks, media agencies and partners.

The issued patent number is US11,595,736. The company has a number of other pending patent applications being examined by the USPTO.

For more information about Playrcart, click here.

About Playrcart

Playrcart is a real-time technology and data platform that makes all marketing touchpoints transactional. The platform dramatically simplifies the user journey to any transaction, and delivers increasingly valuable first-party data to brand and retail partners. Brands that use Playrcart’s technology see online friction reduced by 75% on average, increased user engagement, and an improvement in return on advertising spend (ROAS).

Playrcart was Winner of the Performance Marketing Awards 2022 for Best Programmatic Campaign in partnership with Vodafone and GumGum, a Finalist for The Drum Awards Digital Advertising 2022 and successfully pitched AB InBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021.

Playrcart was named Winner of Reimagining Fundraising 2021 - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more. In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.

Catherine Acevedo
Marketing Director, Playrcart

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