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26.04.2022
Playrcart and Exertis partner to bring next level advertising technology to over 700 global brands

The partnership allows Exertis’ brands to access Playrcart’s next-gen advertising technology that has proven to uplift sales conversions by 12% on average .

London, UK, 26 April 2022; Playrcart (www.playrcart.com), the company that makes any digital creative asset instantly transactional, today announced that it is partnering with Exertis to bring the power of transactional advertising to its customers, which include over 700 global technology brands as well as over 13,000 resellers, e-commerce operators and retailers.

Through the partnership, Exertis will offer Playrcart’s pioneering solution to their brands to achieve a seamless checkout process and increase conversion rates through in-ad transactions. With the ecommerce industry expected to grow by 22% in 2023, Playrcart’s technology coupled with Exertis’ distribution roots will capitalise on this booming market as brands look for ways to improve online user experience and maximise return on advertising spend.

With Exertis as a partner, Playrcart can now offer direct integration for technology vendors looking to expand their customer base through advertising and leverage Exertis’ presence in this space. Leading technology brands utilise Exertis’ extensive fulfilment capabilities and now can take advantage of innovative technology that reduces the online buyer journey down to as little as four clicks to checkout.

Glen Dormieux, Founder of Playrcart says, “We’re excited to announce our partnership with Exertis to bring a new era of advertising to the burgeoning technology sector. With Exertis’ fulfilment capabilities and our transactional advertising technology, brands can efficiently maximise revenue and significantly improve the online customer checkout journey.”

The partnership is in line with Exertis’ ongoing strategy to embrace the latest innovations to enhance online user experience.

Exertis Director of Sales for New Business, Darren Matthews, said: “This is a great partnership for Exertis. With the increase of purchases made by consumers using social media platforms, our collaboration with Playrcart is a perfect fit and enables our brands to maximise their marketing spend – not only for brand and product exposure, but now they can see an ROI on actual sales.”

After successfully raising $1.5 million in funding from US investors, taking the total the company has raised to $2.75 million in under six months, Playrcart has gained momentum on a global scale for its patent-pending technology, which enables transactions directly within any digital creative asset. Since launching, Playrcart has solidified partnerships with leading brands in the consumer packaged goods (CPG), retail, automotive and beauty industries such as Ab InBev, Vodafone, and Walgreens Boots Alliance (Liz Earle).

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About Playrcart

Playrcart is the company that enables customers to instantly purchase products and services directly within rich media such as video and gifs, banner ads, as well as via live streams. Its transactional ad format maintains the engagement experience derived from compelling content, while enabling a clear call to action, be that a ticketing purchase, buying an item or donating to charity. Brands that use Playrcart’s technology see their sales funnel diluted by 70% on average.

In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.

In 2021, was named Winner of Reimagining Fundraising - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more.

Other accolades include successfully pitching ABInBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021. www.playrcart.com

Media contact:
Julie Thompson Dredge | julie@framepr.co.uk | 07889 123145

About Exertis

Exertis is the leading technology distributor of consumer, business and enterprise products from pioneering technology brands, playing an integral role in supplying the world with cutting-edge tech. Over forty years Exertis has distributed the technology that transforms societies and facilitated the world’s transition to digital. These days Exertis distributes everything from AV solutions to AI-powered smart-tech. Exertis is powered by the mantra 'our people, our customers, our business'. In 2020 it won 'Best Company to Work For' at the CRN Sales & Marketing Awards. In the year to March 2021, Exertis had a turnover of £4.483 billion. Exertis, a wholly owned subsidiary of parent company DCC PLC, a FTSE 100 company, represents more than 700 brands in the UK alone and continues to grow. As technology evolves, so does Exertis. www.exertis.co.uk